What is Search Engine Optimization or SEO?
SEO is the process of getting your Website to be one of the first results in Google or another search engine like Yahoo or Bing. Ideally everyone wants to be the first result on the first page.
For example if you are a Attorney in Roanoke, Virginia what you want is this: When a prospective client goes to a search engine like Google and types in "Attorney Roanoke VA" and clicks on search. Every lawyer in Roanoke wants their Website to be the first result that comes up on that first page. Or at least to have their Website listed on that first page.
The reason is simple if people want or need a good or service today the number one way people find a provider of that good or service is to search for it on the Internet. Research shows that 80% of people do not look beyond the first page of search results and will probably BUY from one of the results on that page.
So to answer the question "What is Search Engine Optimization?" is this: SEO is what will get you onto the first page of search engine results pages of Google, Yahoo, & Bing (among many).
There are 6 ways to approach SEO.
Having Good or Great Origional Content
Organic Page Optimization
Link Building Campaigns
Search Engine Marketing
A Combination of the above listed ways
Having Good or Great Content- Nothing attracts visitors to your site like having good (or great) original content. It must be relevant to the search terms you are targeting. but this is the number one thing to do for SEO and to build traffic. This is sometimes easier said than done, but I can help you identify strategies to maximize the impact of the content you have on your site.
Organic Page Optimization- Most people don't realize that when you design a Website you must do so with two very distinctly different audiences. The first is obviously the users or guests who come to a Website. The second is for the robots (called spiders) which are sent out by search engines to index your site so they can display your site in their results pages. While I optimize all of the sites that I build for search engines, not all web designers do so. If your previous web designer did not do this I can go in and optimize the code to attract search engine spiders.
Directory Submission- There are Internet directories just like telephone directories. Not too many years ago all businesses scrambled to be listed in the yellow pages because it was where everyone looked first to find a provider of a good or service. Now the Internet is the first place people look. People probably will only search on the major search engines, but they may check out niche specific directories to find providers. Also those niche specific directories are indexed by the search engines and deemed to be relevant to your industry so the link from them can carry a lot of weight. This has been an effective strategy for some time in SEO. I can help you identify the proper directories that you want listing on and help you get listed.
Link Building Campaigns- One of the ways search engines rank related Websites (determine who to put on page 1 of their results pages) is by ranking sites by importance. A good real world example would be if you asked a friend who is an allergy doctor for a referral to a good heart surgeon and he said go see Dr. John Smith while you asked me a webmaster for a referral to a good heart surgeon and I said Dr. Sam Jones. Who are you going to listen to? Why? These referrals in the computer world are links. Ok so how do search engines know what Website has more weight in a given area than another? Well they look at traffic, age, history, content, page rank, etc.... You see the search engines rank sites by relevance so if a Website about toy trains links to your site for your dental practice it does not carry the same weight as if your site was linked to by the American Dental Association or even a directory of dentists in America.
What I do is help you identify sites with high relevance to your related search terms and develop strategies that either you or I will utilize to get links from those high value sites and not waste time seeking links from the low or no value sites.
Search Engine Marketing- SEM is utilizing purchased advertising on the web. This can range from Google AdWords, to purchasing a banner advertisement on your local newspaper, or to purchasing a tower advertisement on a relevant blog, or running an advertisement on Facebook. .This is simply the most effective form of advertising in the history of the world. The reasons are many and simple. Many sites such as Facebook know their users demographic information very well. So for example if you had a dress shop that catered to women under 25. would you rather run an advertisement in the paper where many people might see it but you don't know if your target market (young women 15 to 25) will even see it. Or would you run an ad on Facebook (or similar site) that will only show your ad to women between the ages of 15 to 25 within 50 miles of your shops location? Oh, wait I forgot to mention the fact that you can track exactly how many users clicked on your ad to see what you have to offer (not many newspapers can tell you that!).
A combined approach to SEO- As with most things a combination approach really works best. I will work with you to find the right combination of strategies to maximize the value of your Internet presence.
What do I charge for SEO Work?
I charge $100 per hour for all SEO services.
SEM Campaigns are available on a per quote basis.
What do you charge to build a Website?
The short answer is it depends.
Since, I do custom design work for clients as well as template customization. Everyone needs something different & I will work with you to develop your Website in accordance with you desires and needs. Recognizing the uniqueness of every client makes this a hard question to answer without knowing a little more about you.
My hourly rate is $100 per hour.
OK, so what do i charge to develop a Website?
I'm just like a mechanic the more you have me do .... the more it costs..... but remember you get what you pay for!
For a simple template conversion of an HTML Website I would charge: the cost of the template plus 25%, plus hosting, plus $100 per hour to get the work done. These template conversions usually go very quickly, if you write your copy and supply any pictures or images you want to include without modifying the template. I have done these for as little as $200 for site construction and $10 per month for hosting.
My preference is to utilize a content management system (CMS) such as Joomla or WordPress because it enables my clients to do most updates to their own sites without being forced to learn code. This saves a lot of money in the long run.
Typically I charge: (less customization means less, more customization means more)
$800 to create a static HTML Site of 5 Pages - additional pages are $100 each. ... there is a reason most folks choose to use WordPress.....
$800 & up to set up and install a blog (Usually WordPress)
$800 & up to set up and install a forum
$800 & up to set up and install PHPLD (A nice Directory CMS)
$800 to set up and install Noah's Classifieds
$200 to set up a RSS feed reader *you may have to purchase your source data from a third party.
$1500 install and Customize Joomla
$2,500 for a very simple os-commerce site
The more complex sites is the more costs go up. The more addons and plugins required also increase the cost.
Other costs that you may incur (but are not typical) are photography, buying images, logo design, software license fees, etc....
OK, do you provide estimates?
Yes, I do.
I will give you a free quote with my best estimate of what a specific job will cost. Barring any unforeseen problems I usually come in right on the money or a little under (no promises, but I try). But I do promise that if something is complicating you job and it is going to cost more money I will get your permission in writing (usually via email) before doing the work. This is a rare occurrence though.
OK, so you have my quote and we agree on a price, what next?
Well the first thing we will do is sign a letter of agreement which spells out what you expect me to provide and what it will cost.
Next, you write me a check for 50% of the agreed upon total.
Next, I develop your site through the template stage.
Next, you review your site & if you agree that is what we agreed to then you pay me the next installment of 25%.
Next, I will upload your site to the host of your choice.
Next, we will live test the site for a couple of days to see that it works like expected live on the internet. If something does not work it gets fixed now.
Next, I will "publish" your site so that the search engines can find it.
Next, You write me a check for the final 25% installment.
Wait! Do you ever have any specials or deals?
I almost never advertise any specials but I do cut people deals from time to time. The best advice to get a special price is to be a polite likeable person & ask me for one! I may or may not be in a position to offer one but if I am swamped with work and you want a cut rate on a webby .... you might have to wait until my workload slows down. Of course my goal is to stay busy, but it never hurts to ask! On the other hand, if I am not busy you are far more likely to get offered a deal!
I do custom design work for clients as well as template customization. Everyone needs something different & I will work with you to develop your website in accordance with you desires and needs.
The process is pretty straight forward. We sit down together & talk about what you want. From that conversation I will present you with some recommendations. Where we go from there is up to you.
What can I build for you?
A Webrocure: is a small, usually single web page that provides information about your business.
Static Informational Website : is a website with multiple pages that provides information to viewers about your business without changing.
Dynamic Website : is a website that provides information about your business that is customized by viewer interaction. I generally customize Wordpress or Joomla to suit your needs.
E-Commerce Website : a virtual store where customers can buy or order your products and services. I generally customize OS-Commerce to suit client needs.
Other Services Include:
SEO - Search Engine Optimization: is the process of improving the volume and quality of traffic to your website by designing your site to naturally rank higher by designing your site to take advantage of the structure of the algorithm used by internet search engines.
SEM - Search Engine Marketing: is the process of improving the volume and quality of traffic to your website by promoting your site through directory listing sites, paid placement, paid inclusion, SEO.
Article Marketing: is an unconventional system of promotions, running on a very low budgets, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected and unconventional, where consumers are targeted where they would not be expecting, which can make the idea that's being marketed memorable, generate buzz, and even spread virally.
Guerrilla Marketing: is the process of writing informational articles and submitting them to distribution sites for publication by other websites. This is used to improve your page rank and SERP placement(Search Engine Results Pages).
Hosting: is providing the "space" on the internet. Please visit my Hosting section for more information.
The process is pretty straight forward. We will sit down together & talk about what you want. From that conversation I will present you with some recommendations. Where we go from there is up to you.
|The following chart is a quick rundown of differnent hosting services that are available. If you are interested in one or just have questions please contact me.
|Additional Service Option |
|Monthly Recuring Fee |
|Email Account (per account) ||$1.50 |
|Email Disk Space (per MB) ||$0.15 |
|Web Site Disk Space (per MB) |
|Additional Data Transfer (per GB) ||$3.00 |
|MySQL Database (per database) ||$1.50 |
|Database Disk Space (per MB) ||$0.15 |
|Shared SSL or Private SSL ||$1.50 |
|Secure Certificate is initially $285 and can be renewed each year for $225 ||$225 |
|Dedicated IP (per IP address) ||$3.00 |
|Additional Domain Name (Without Hosting) ||$30 |
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