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What is Search Engine Optimization or SEO?
SEO is the process of getting your Website to be one of the first results in Google or another search engine like Yahoo or Bing. Ideally everyone wants to be the first result on the first page.
For example if you are a Attorney in Roanoke, Virginia what you want is this: When a prospective client goes to a search engine like Google and types in "Attorney Roanoke VA" and clicks on search. Every lawyer in Roanoke wants their Website to be the first result that comes up on that first page. Or at least to have their Website listed on that first page.
The reason is simple if people want or need a good or service today the number one way people find a provider of that good or service is to search for it on the Internet. Research shows that 80% of people do not look beyond the first page of search results and will probably BUY from one of the results on that page.
So to answer the question "What is Search Engine Optimization?" is this: SEO is what will get you onto the first page of search engine results pages of Google, Yahoo, & Bing (among many).
There are 6 ways to approach SEO.
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Having Good or Great Origional Content
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Organic Page Optimization
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Directory Submission
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Link Building Campaigns
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Search Engine Marketing
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A Combination of the above listed ways
Having Good or Great Content- Nothing attracts visitors to your site like having good (or great) original content. It must be relevant to the search terms you are targeting. but this is the number one thing to do for SEO and to build traffic. This is sometimes easier said than done, but I can help you identify strategies to maximize the impact of the content you have on your site.
Organic Page Optimization- Most people don't realize that when you design a Website you must do so with two very distinctly different audiences. The first is obviously the users or guests who come to a Website. The second is for the robots (called spiders) which are sent out by search engines to index your site so they can display your site in their results pages. While I optimize all of the sites that I build for search engines, not all web designers do so. If your previous web designer did not do this I can go in and optimize the code to attract search engine spiders.
Directory Submission- There are Internet directories just like telephone directories. Not too many years ago all businesses scrambled to be listed in the yellow pages because it was where everyone looked first to find a provider of a good or service. Now the Internet is the first place people look. People probably will only search on the major search engines, but they may check out niche specific directories to find providers. Also those niche specific directories are indexed by the search engines and deemed to be relevant to your industry so the link from them can carry a lot of weight. This has been an effective strategy for some time in SEO. I can help you identify the proper directories that you want listing on and help you get listed.
Link Building Campaigns- One of the ways search engines rank related Websites (determine who to put on page 1 of their results pages) is by ranking sites by importance. A good real world example would be if you asked a friend who is an allergy doctor for a referral to a good heart surgeon and he said go see Dr. John Smith while you asked me a webmaster for a referral to a good heart surgeon and I said Dr. Sam Jones. Who are you going to listen to? Why? These referrals in the computer world are links. Ok so how do search engines know what Website has more weight in a given area than another? Well they look at traffic, age, history, content, page rank, etc.... You see the search engines rank sites by relevance so if a Website about toy trains links to your site for your dental practice it does not carry the same weight as if your site was linked to by the American Dental Association or even a directory of dentists in America.
What I do is help you identify sites with high relevance to your related search terms and develop strategies that either you or I will utilize to get links from those high value sites and not waste time seeking links from the low or no value sites.
Search Engine Marketing- SEM is utilizing purchased advertising on the web. This can range from Google AdWords, to purchasing a banner advertisement on your local newspaper, or to purchasing a tower advertisement on a relevant blog, or running an advertisement on Facebook. .This is simply the most effective form of advertising in the history of the world. The reasons are many and simple. Many sites such as Facebook know their users demographic information very well. So for example if you had a dress shop that catered to women under 25. would you rather run an advertisement in the paper where many people might see it but you don't know if your target market (young women 15 to 25) will even see it. Or would you run an ad on Facebook (or similar site) that will only show your ad to women between the ages of 15 to 25 within 50 miles of your shops location? Oh, wait I forgot to mention the fact that you can track exactly how many users clicked on your ad to see what you have to offer (not many newspapers can tell you that!).
A combined approach to SEO- As with most things a combination approach really works best. I will work with you to find the right combination of strategies to maximize the value of your Internet presence.
What do I charge for SEO Work?
I charge $100 per hour for all SEO services.
SEM Campaigns are available on a per quote basis. |
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What do you charge to build a Website?
The short answer is it depends.
Since, I do custom design work for clients as well as template customization. Everyone needs something different & I will work with you to develop your Website in accordance with you desires and needs. Recognizing the uniqueness of every client makes this a hard question to answer without knowing a little more about you.
My hourly rate is $100 per hour.
OK, so what do i charge to develop a Website?
I'm just like a mechanic the more you have me do .... the more it costs..... but remember you get what you pay for!
For a simple template conversion of an HTML Website I would charge: the cost of the template plus 25%, plus hosting, plus $100 per hour to get the work done. These template conversions usually go very quickly, if you write your copy and supply any pictures or images you want to include without modifying the template. I have done these for as little as $200 for site construction and $10 per month for hosting.
My preference is to utilize a content management system (CMS) such as Joomla or WordPress because it enables my clients to do most updates to their own sites without being forced to learn code. This saves a lot of money in the long run.
Typically I charge: (less customization means less, more customization means more)
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$800 to create a static HTML Site of 5 Pages - additional pages are $100 each. ... there is a reason most folks choose to use WordPress.....
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$800 & up to set up and install a blog (Usually WordPress)
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$800 & up to set up and install a forum
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$800 & up to set up and install PHPLD (A nice Directory CMS)
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$800 to set up and install Noah's Classifieds
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$200 to set up a RSS feed reader *you may have to purchase your source data from a third party.
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$1500 install and Customize Joomla
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$2,500 for a very simple os-commerce site
The more complex sites is the more costs go up. The more addons and plugins required also increase the cost.
Other costs that you may incur (but are not typical) are photography, buying images, logo design, software license fees, etc....
OK, do you provide estimates?
Yes, I do.
I will give you a free quote with my best estimate of what a specific job will cost. Barring any unforeseen problems I usually come in right on the money or a little under (no promises, but I try). But I do promise that if something is complicating you job and it is going to cost more money I will get your permission in writing (usually via email) before doing the work. This is a rare occurrence though.
OK, so you have my quote and we agree on a price, what next?
Well the first thing we will do is sign a letter of agreement which spells out what you expect me to provide and what it will cost.
Next, you write me a check for 50% of the agreed upon total.
Next, I develop your site through the template stage.
Next, you review your site & if you agree that is what we agreed to then you pay me the next installment of 25%.
Next, I will upload your site to the host of your choice.
Next, we will live test the site for a couple of days to see that it works like expected live on the internet. If something does not work it gets fixed now.
Next, I will "publish" your site so that the search engines can find it.
Next, You write me a check for the final 25% installment.
Wait! Do you ever have any specials or deals?
I almost never advertise any specials but I do cut people deals from time to time. The best advice to get a special price is to be a polite likeable person & ask me for one! I may or may not be in a position to offer one but if I am swamped with work and you want a cut rate on a webby .... you might have to wait until my workload slows down. Of course my goal is to stay busy, but it never hurts to ask! On the other hand, if I am not busy you are far more likely to get offered a deal!
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Design
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I do custom design work for clients as well as template customization. Everyone needs something different & I will work with you to develop your website in accordance with you desires and needs. The process is pretty straight forward. We sit down together & talk about what you want. From that conversation I will present you with some recommendations. Where we go from there is up to you. What can I build for you?
A Webrocure: is a small, usually single web page that provides information about your business.
Static Informational Website : is a website with multiple pages that provides information to viewers about your business without changing.
Dynamic Website : is a website that provides information about your business that is customized by viewer interaction. I generally customize Wordpress or Joomla to suit your needs.
E-Commerce Website : a virtual store where customers can buy or order your products and services. I generally customize OS-Commerce to suit client needs. Other Services Include:
SEO - Search Engine Optimization: is the process of improving the volume and quality of traffic to your website by designing your site to naturally rank higher by designing your site to take advantage of the structure of the algorithm used by internet search engines.
SEM - Search Engine Marketing: is the process of improving the volume and quality of traffic to your website by promoting your site through directory listing sites, paid placement, paid inclusion, SEO.
Article Marketing: is an unconventional system of promotions, running on a very low budgets, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected and unconventional, where consumers are targeted where they would not be expecting, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. Guerrilla Marketing: is the process of writing informational articles and submitting them to distribution sites for publication by other websites. This is used to improve your page rank and SERP placement(Search Engine Results Pages). Hosting: is providing the "space" on the internet. Please visit my Hosting section for more information.
The process is pretty straight forward. We will sit down together & talk about what you want. From that conversation I will present you with some recommendations. Where we go from there is up to you. |
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Hosting
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The following chart is a quick rundown of differnent hosting services that are available. If you are interested in one or just have questions please contact me.
Additional Service Option
| Monthly Recuring Fee
| | Email Account (per account) | $1.50
| | Email Disk Space (per MB) | $0.15 | Web Site Disk Space (per MB)
| $0.15 | | Additional Data Transfer (per GB) | $3.00
| | MySQL Database (per database) | $1.50
| | Database Disk Space (per MB) | $0.15 | | Shared SSL or Private SSL | $1.50 | | Secure Certificate is initially $285 and can be renewed each year for $225 | $225
| | Dedicated IP (per IP address) | $3.00
| | Additional Domain Name (Without Hosting) | $30
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� Copyright 2009 All Rights Reserved. |
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Lawful Purpose
Erik Kritter may refuse service to anyone. You may use my services only for lawful purposes. You may not transmit any materials that are in violation of any Federal, State or Local laws. You may not transmit any copyrighted materials or material protected by trade secrets. Erik Kritter will make the decision as to whether materials violate the policies of Erik Kritter. Unauthorized Usage
Erik Kritter will strongly react to any use or attempted use of an Internet account or computer without the owner's authorization. This includes "social engineering" (tricking other people into releasing their passwords), password cracking, security hole scanning, etc. Any of these actions by a customer of Erik Kritter, whether or not the attacked account or computer belongs to Erik Kritter or affiliates, will result in action against the attacker. Possible actions include warnings, account suspension or cancellation, and civil or criminal legal action, according to the seriousness of the attack. I may deny use of *.erikkritter.com third-level domain names which are found to be obscene, offensive, or pornographic. Content which is referenced by a *.erikkritter.com third-level domain may not be obscene, offensive, or pornographic. Determining these criteria is within the sole discretion of Erik Kritter. This same policy applies to third level domains of virtualfranklincountyva.com, virtualroanokeva.com and any other websites owned and/or operated by Erik Kritter.
Zero tolerance for spam
If you send unsolicited email or cross post to Usenet newsgroups, you may be subject to immediate cancellation. I, Erik Kritter, may cancel your account and terminate your services immediately, with no prior notice and no refund of unused service fees. This policy is to promote proper Internet etiquette. Payment Policies
~Initial Fees
Payment of the setup fee and first period's monthly charges are required for me to activate your service. Setup fees are non-refundable. Fees for domain name setup, renewal, or transfer are non-refundable. I, Erik Kritter, will notify you by email if the initial charge to your card is declined. A second attempt to bill the card will be made in three days. If the card is again declined and you have not provided alternate valid credit card information, Erik Kritter will cancel your order. Please note that services will not be activated until payment is received. Payment by check will only be allowed for payment periods of 6 and 12 months. Service for check paying customers will only be activated after your check clears bank processing. ~Monthly Recurring Charges
You must pay for your service by the first day of each billing cycle. Billing cycles are based on when you initially signed up for service. For instance, if you started service on the 15th of the month, your billing due date will be on the 15th each month thereafter. When paying by credit card, we will automatically charge your credit card on the first day of your billing cycle which may be 1, 6 or 12 months. Your account will be suspended if three attempts to charge the card are declined. Erik Kritter will notify you by email if your account is suspended, so that you may provide us with another credit card.
Cancellation
Erik Kritter reserves the right to cancel your service at any time. Upon cancellation, Erik Kritter will refund any unused amounts that you have paid. If your account is cancelled because you have violated Erik Kritter's usage policies, no refund will be paid. You may cancel your service at anytime. You can use the online cancellation form located within your Control Panel. You may also cancel your account using fax or regular mail. Any accounts cancelled by fax or regular mail must include: - Account name
- The primary contact's valid signature
- Reason for cancellation
- Last four digits of the credit card or Checking account number on file
The customer is responsible for all money owed on the account from the time it is established to the time that cancellation has been confirmed by Erik Kritter. Transferring your domain away from Erik Kritter does not mean your account is automatically cancelled. You must notify Erik Kritter to cancel your account, using one of the methods listed above. Refunds will only be given for full, pre-paid months of service. If you are due a refund, Erik Kritter will send a check or refund your credit card within 30 days of cancellation receipt. Pricing Policy
Erik Kritter will not change your fee(s) during the middle of your billing cycle. If fees change, they will go into effect the first day of your next billing cycle. If you signed up for Erik Kritter under a special promotion and you change your services, the special promotion pricing will no longer be valid for your new services. Erik Kritter may change package features and specifications at his discretion.
Indemnification
Customer agrees that it shall defend, indemnify, save and hold Erik Kritter harmless from any and all demands, liabilities, losses, costs and claims, including reasonable attorney's fees asserted against Erik Kritter, his agents, his customers, affiliates and employees, that may arise or result from any service provided or performed or agreed to be performed or any product sold by customer, its agents, employees or assigns. Customer agrees to defend, indemnify and hold harmless Erik Kritter against liabilities arising out of; (1) any injury to person or property caused by any products sold or otherwise distributed in connection with Erik Kritter's server; (2) any material supplied by customer infringing or allegedly infringing on the proprietary rights of a third party; (3) copyright infringement and (4) any defective products sold to customer from Erik Kritter's server. Disclaimer
Erik Kritter will not be responsible for any damages customers or their enterprises may suffer. Erik Kritter makes no warranties of any kind, expressed or implied for services we provide. Erik Kritter disclaims any warranty, merchantability or fitness for a particular purpose. The includes loss of data resulting from delays, non-deliveries, wrong delivery, any and all service interruptions caused by Erik Kritter and/or his employees. Erik Kritter reserves the right to revise his policies at any time.
Limitation of liability
In no event shall Erik Kritter be liable to customer for any damages resulting from, or related to, any failure or delay of Erik Kritter in providing access to the internet under this agreement. Erik Kritter makes no warranties of any kind, expressed or implied for services we provide. Erik Kritter disclaims any warranty, merchantability or fitness for a particular purpose. In no event shall Erik Kritter be liable to customer for any indirect, special or consequential damages or lost profits arising out of or related to this agreement, the performance or breach thereof, or the accuracy or correctness of databases or the information contained therein, even if Erik Kritter has been advised of the possibility thereof. Any claim or legal action arising out of failure, malfunction or defects in Erik Kritter's services or goods, or arising from this contract in any respect, shall be brought within a period of one (1) year following the occurrence or said claim shall be deemed waived. Erik Kritter's liability to customer hereunder, if any, shall in no event exceed the total amount customer paid to Erik Kritter hereunder. Erik Kritter will not be responsible for any damages suffered by customer in any way related to this agreement. This includes loss of data resulting from delays, non-deliveries, wrong deliveries, and any and all service interruptions caused by Erik Kritter and his employees by my (or my employees) negligence or customers errors or omissions. Erik Kritter reserves the right to revise its policies at any time.
PRIVACY STATEMENT
Erik Kritter, his employees, & partners regards clients' information with utmost respect and care. We believe it is important that our clients should have an expectation that the information they provide to Erik Kritter is held in confidence and is used for internal business only. 1. Erik Kritter will only collect and store information required for the effective operation of Erik Kritter and his associated companies as an Internet presence provider. 2. Erik Kritter will, from time to time, use our customer mailing lists for network updates, system information and general sales information. Erik Kritter may in the future limit all mailings to those clients who want to participate. 3. Information on customer usage or traffic will be confidential and will not be made known to any individual or company where this information is not required for the business operations of Erik Kritter. 4. Customer passwords are confidential and will not be made available to any person or company outside of Erik Kritter & his employees except to trusted partners who work on behalf of Erik Kritter in order to provide the subscribed service. 5. Credit information will be held in confidence, however, it will be used in any way possible to aid in the recovery of delinquent or defaulting debtors. 6. All information will be stored as securely as possible while maintaining the ability for Erik Kritter or authorized staff to quickly and effectively access this information when required operational purposes. 7. Erik Kritter will cooperate with law enforcement personnel and legal investigations of our users. All customer information, however, will be private unless ordered by a court to surrender this information. |
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Virginia Localities Served
Copyright © 2012 ErikKritter.com. All Rights Reserved.
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My goal is to provide my clients with professional web development, design, hosting, and maintenance services that do not add to the numerous burdens already faced by small business owners. But rather, create a seemingly effortless Internet marketing presence on the world wide web for my clients to grow and expand their businesses with.
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